The Sarkodie Brand Is Still Relevant Despite No Major Hit Songs These Days

Undoubtedly, the Sarkodie brand is still relevant despite the fact that there has not been any major hit song from his camp for a year now. Sarkodie said this when he teamed up with Vodafone on a project ‘X-men tour’ at UCC main auditorium on the 18th of November, 2016.

More importantly, the annual Rapperholic Concert has proven beyond doubt that the name Sarkodie cannot be forgotten from the history books of Ghanaian music. Truly, Obrafour was not far from right when he boldly said that, “Sarkodie is the best thing that has ever happened to Ghanaian hip-life”
Sarkodie has hosted the annual Rapperholic concert since 2011, and has been praised for the success he chalks with the event each year. This edition though, is certainly the most explosive of them all!

Prime time show host, Giovanni and comedian DKB hosted this year’s Rapperholic Concert. This year’s event took place at the Accra International Conference Centre (AICC) on Sunday, December 25. The SarkCess Music and A-Team Productions managed to pull all the top Ghanaian artistes and some Nigerian superstars for this year’s Rapperholic Concert.
It wasn’t just back to back hits but also a night of merrymaking and nonstop dance.

The night saw awe-inspiring performances from Nigerian stars; Burna Boy, Flavour, Patoranking and Mavin’s Reekado Banks. Ghanaian stars who rocked the stage included Koo Ntakra, Strongman, Pappy Kojo, Joey B, A.I, Wisa, Nii Funny, TeePhlow, Stonebwoy, Efya, Guru, Jupitar, Omar Sterling, Akaboah, Donzy, Medikal, Bisa Kdei, Article Wan, Shatta Wale and the host Sarkodie.

Factually, whatever expectation you held prior to the concert was not merely met…it was surpassed! Sarkodie has managed to build a formidable brand since he came into the limelight in the year 2009.

Since then, the name Sarkodie has become a household name on the lips of Ghanaians and most part of the world where music lives. Sarkodie is highly favoured, and he’s considered brother by many in the music industry. The support he received from fans and industry colleagues is one hell of a statement. Simply, hard work and consistency really pays if you want to stay on top for longer periods.

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