Efya Nokturnal, a famous Ghanaian singer, has said that she does not feel the same pressure as other musicians to become internationally famous.
In an interview with Berla Mundi on New Day on TV3, Efya said she is in no rush to release any projects in order to gain a worldwide reputation.
For me, it’s simply a process, so there’s no urgency. It’s simply a matter of time, I think; I know I’ll get there. Since everyone’s schedule is different, I don’t have to stress out about being late. Nothing gets done quickly around here; I give careful consideration to every move I make. She said, “I am not in a hurry to do things.”
Efya was asked how she would answer those who question her lengthy career in the music business and wonder why she has not won any major international accolades.
She said, “I am not concerned with what they are thinking, I have won about 45 awards in my career.” It’s selfish on my part.
She also urged a stop to “unnecessary comparisons” between artists, saying that musicians in Ghana lack the resources available to their counterparts in countries like Nigeria.
“Where we’re from, the business sector isn’t as developed as in other locations. Therefore, refrain from comparing. “We don’t have the financial assistance as most of these artistes do to be signed to international labels to be able to get access to some of the things that these people are getting access to,” she added.
Efya’s remarks add fuel to the fire of the current discussion over the health of Ghana’s music business and the success of its artists.
The issue has resurfaced as it was revealed that no Ghanaian artists were nominated for a Grammy in 2024.
A number of interested parties have questioned the demands made on Ghanaian musicians. Fans on social media, however, have claimed that their favourite artists are slacking in their work.