Wednesday, January 27, 2021

Most Artistes’ Career Have Been Ruined By Their Temperament Issues – Sista Afia’s Manager

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Manager of  Afrobeats songstress, Sista Afia, Emmanuel Arhin has said that controlling the temperament of their artistes forms a greater part of their work as managers.

According to Mr Arhin, most artists in Ghana and abroad have ruined their careers due to bad temperament and lack of proper management.

Speaking in an interview with the GNA Entertainment, Mr Arhin explained that most artistes whose careers was ruined by their temperament didn’t have good managers.

“Sometimes it’s not the fault of the musicians but people who handled them. They are only humans and sometimes make mistakes but the managers have to understand what to do whenever a situation arrives.

“You are separate individuals who have come together to work for a common good and that is to work on good music for your fans. The way you handle the anger of your artiste could make and unmake him or her and a peculiar situation is what happened between my artiste Sista Afia and Freda Rhymes over past months,” the Manager said.

Mr Arhin advised musicians to learn to relate well with their colleagues in the entertainment industry.

“as a musician, it is very important to get along with other musicians and your fans most importantly since they play a vital role in your success. You will need collaborations and if you have a bad temperament, I don’t think other artists would like to engage you since it could damage their brand.” he stated.

He also admonished other artists’ managers to pay attention to the egos of the act and change their attitude to help to sustain their craft.

“You must let the artiste know that it is necessary to change his or her personality for the good of the business and ignore irritations or confrontations that trigger bad reputation in the eyes of the public,” he advised.

Meanwhile Sista Afia is currently promoting her new single titled, “Party” featuring Fameye.

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