My name change is not a rebrand but an upgrade – Tic

2 mins

Tic Tac

Nana Kwaku Okyere Duah popularly known as TiC and formerly Tic Tac is an award-winning Ghanaian hiplife musician. He changed his stage name fromTic Tac to Tic and explained that it’s a part of the rebranding process and revamp of his music career.

Well, he has stated that his name change from TicTac to TiC is not exactly a rebrand as people call it but an upgrade.

According to him, Tic has always been his name. Even when he was known as TicTac, most of his friends would just call him Tic so he has now decided to take off the ‘Tac’ and stick to what has always been his name which he referred to as a new vibe and not a rebrand.

This he said in an interview with Foster Romanus on the Late Nite Celebrity Show.

He said, “For me, it’s not like I’ve changed my name totally. TiC is the name that I have used from day one. If you listen to all my songs from Philomina to Serwaa Akoto, coming to all the songs you’ve ever heard from me, you’ll notice one way or the other, I mention Tic or bra Tic.”

The ‘’Pene Ma Me’’ hitmaker added that he is surprised that people are saying it is a rebrand because it’s no big deal if he was called TicTac and now prefers Tic.

“It is more of a new twist just so it can be more appealing to the generation ahead but it is not like ‘Tac’ attached was giving me any problems”, he said.

Tic is one of the pioneers of the Hiplife genre. He has been trying hard to revive his career for some time now.

In 2017, Tic expressed his displeasure with Ghanaian music fans who neglect the old or senior artistes when new ones emerge.

He is credited with hit songs like; ‘Kwani Kwani, ‘Philomina,’ ‘Rashida’ and ‘Santrofi’, ‘Pray,’ ‘Pene Mame,’ among others.

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