This article shares more information about Peter Moore, an American designer, the cause of his death, and obituary.
Peter Moore was an American designer who was a creative director at Nike and Adidas from the 1970s to the late 1990s. Moore is credited as the creator of the Air Jordan 1 silhouette and the Nike Dunk silhouette.
As a multidisciplinary designer, Peter Moore also created logos for sneaker brands, including the Air Jordan ball-and-wings logo, the Jumpman logo, and the Adidas mountain logo.
Early life of Peter Moore
Moore was born on February 21, 1944, in Cleveland, Ohio, to Raymond (a career Navy officer) and Mary (Jameson) Moore. He attended Chouinard, now the California Institute of the Arts, where he studied art and then graphic design, graduating in 1969. He then moved to Portland in 1972.
An inventive brand marketer, Moore was a graduate of Chouinard Art Institute. The bespectacled executive left an indelible mark on two of the leading sports brands by magnifying the importance of savvy and sound marketing and helping to elevate products from being just a pair of sneakers to knock around in. With his late business partner, Robert Strasser, he created Sports Inc. in 1987.
The company was acquired by Adidas AG in 1993 and laid the groundwork for Adidas America. In the years before top-tier corporate executives were media-trained to relay brand messaging, Moore had a direct and plain-spoken style of communicating that never left any questions about where he stood on an issue.
The career of Peter Moore
Moore began working with Nike in 1977. He then left Nike in 1987 to join Adidas and eventually established Adidas America in 1992.
After running his own design studio in the 1970s, where he began working with Nike in 1977, Moore joined the brand as its first creative director six years later. He was instrumental in developing the branding and products of the Jordan brand, including the Air Jordan One.
He was also widely known as creative director at Adidas America and as Strasser’s successor following Strasser’s death in 1993. After exiting Adidas America, Moore returned to running his own creative consultancy, called What’s Ya Think Inc.?
A branding specialist, Moore created multiple logos for Nike and Adidas, including the latter’s “mountain” logo, which was used for Adidas equipment. The collection of footwear and apparel covered every discipline, was inspired by Adidas founder Adi Dassler’s original approach, and had the slogan “The best of Adidas.”
When the company started using email in the early 1990s, Moore urged employees in a memo to walk over and talk with colleagues directly rather than emailing or phoning. Despite being introverted, Moore prized the power of in-person contact and listening.
Following the unexpected death of Rob Strasser in 1993, Moore served as Adidas’ chief executive officer for a short period. In 1998, Moore left Adidas to focus on printmaking, only to return again as a brand consultant for Adidas in 2013.
How did Peter Moore die? Cause of death
On November 11, 2023, the renowned Canadian music producer Peter Joseph Moore sadly passed away. As of the time of writing, the cause of his death has not been made public.
Recognised for his noteworthy contributions to the music industry, Moore’s untimely passing has created a profound void in the music industry. A deluge of tributes from fans, colleagues, and business leaders greeted his passing.
Tributes and Condolences
News of Moore’s passing has flooded social media, with fans, fellow musicians, and industry professionals paying their respects. The impact of his loss is deeply felt across the international music community.