Ghanaian Afropop artiste, Article Wan had admonished that artistes who produce their own songs have a 90% chance of making it in the music industry.
According to Article Wan in an interview with Graphic Showbiz, upcoming artists who learn to produce their own songs have the greater of breaking through.
According to the ‘Solo’ hitmaker, the nature of the music industry had hindered the progress of many musicians and they could free themselves when they produced their own songs.
“Even though production is one of the most difficult things to learn as an artist, it helps to grow a brand. This is because artistes write many songs waiting for investors to support them and if there’s none, they give up since production is expensive.
“However, if you have the means to produce as I did, it is always advisable to handle your music to reduce cost. Being a producer and a musician goes hand in hand because I produced my first single which was very popular.
“I can’t imagine where my career would be without being a producer. Most musicians are struggling to make it and are one-hit wonders because of failure to produce their own songs.”
“I produce all my songs and I will say being a producer has brought me this far and it is time artistes learn about music production because that is the gateway to having a successful career,” he said.