Okyeame Kwame, legendary Hiplife artiste has charged his fellow to build a fan base and nurture it by respecting their fans as this is what will enable them to remain relevant in the industry.
Airing his views on the topic ‘What keeps an artist relevant in an industry? A hit song/brand identity or visibility?’ on Hitz FM, he revealed that it is the fan base that makes an artiste relevant, and not the hit songs they release.
“When you build your brand around hits and not the personality, immediately you are not able to release hits you are done. There must be a cultural connection between the artiste, the product, and the audience,” Okyeame Kwame said.
“The most important things are building your product, your fan base, and showing respect to your fans, business will still go on successfully,” he concluded.