Ghanaian rapper, Sarkodie has disclosed that although several non-Ghanaians do not understand of word of what he says in his songs, he has been able to appeal to the masses because he fashioned out a strategy for that.
Sarkodie speaking at the launch of this year’s Rapperholic Concert added that he feels overwhelmed when these ‘outsiders’ tell him he has great flow and delivery.
“From day one, when i broke through proper-proper, i restrategised and told myself that my lyrics would appeal to Ghanaians because i’m from Ghana, but my flow and delivery gonna appeal to the masses and that’s the world and so this is what’s worked for me all this while and still working for him’
“I’m always overwhelmed when people who are not Ghanaians tell me, Sarkodie, you know what? I don’t understand your language but your flow and delivery are dope.”