Snoop Dogg and Master P have now revealed a new name for their cereal brand after the previous name ‘Snoop Loopz’ finale to resonate with consumers.
The veteran rapper and CEO jointly made an appearance to announce the rebrand, stating that the cereal will henceforth be known as “Snoop Cereal.”
Tha Doggfather and The Ice Cream Man can be seen inside a kitchen, seated at a table with three bowls and three packages of cereal on top, in a video posted on the No Limit Forever YouTube channel.
The two start off by discussing needing to change directions despite Snoop Loopz’s fame. They are both wearing sweatshirts with the words “Snoop Cereal” written in glittering font and including images of the brand’s cereal boxes.
“I just wanna say salute to all the fans out there,” Master P told the camera. “I know everybody have been saying Snoop Loopz, they thought it was over. The fans, the customers said they was with us to the end.”
He continued, adding that Snoop Cereal will be available on WIC, the nation’s Special Supplemental Nutrition Program for Women, Infants and Children. “We’re taking this to WIC and [everything] ’cause we’re two WIC kids, grew up in the ghetto,” he says.
“And now coming from WIC to owning our own company is crazy. Y’all can do it, too.” The cultural icons then proceeded to taste-test each cereal, munching along as they described the taste and texture with each bite.
Three types of Snoop Cereal will be offered: Cinnamon Toasteez, Fruity Hoopz with marshmallows, and Frosted Drizzlers. P claims that by June 2023, the cereal would be sold across the country. The serial entrepreneur also revealed that Post, the company behind items like Fruity Pebbles, Golden Crisp, Honey Bunches of Oats, Waffle Crisp, and others, had joined with Snoop Cereal and Broadus Foods.