Take out Sarkodie, Shatta Wale, and Stonebwoy, BBNaija Erica has bigger fanbase than Ghanaian artists in Ghana – Berla Mundi observes

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Experienced broadcaster Berla Mundi has observed that Ghanaian artists do not have vibrant bigger formidable fanbases and that is affecting their personal branding and appeal.

Her observation comes on the back of the visit by Big Brother Nigeria housemate Erica Ngozi Nlewedim to Ghana two days ago where she was welcomed at the Airport like a Queen while her fans were in mad attendance.

Erica subsequently had a radio and television interview on General Media’s platforms after her arrival to the country was televised on TV3.

Take out Sarkodie, Shatta Wale, and Stonebwoy, BBNaija Erica has bigger fanbase than Ghanaian artists in Ghana – Berla Mundi observes
Berla Mundi

It did not just end there. When Erica who describes herself as the Star Girl was hosted by Berla Mundi and Giovanni Caleb on TV3 last night, her fans trooped in to have a glimpse of the beautiful former Nigeria Beauty Queen. These fans who call themselves “The Elites” did not spare a chance to get up close and personal with Erica.

This show of pure love and affection by Ghanaians towards Erica, a disqualified 2020 BBNiaja Housemate has given Berla Mundi a lot to think about. She can not understand how even Erica has a strong fanbase in Ghana while there are local artists who are still very much unknown.

Berla Mundi believes that with the exception of Sarkodie, Shatta Wale and Stonebwoy who have some kind of fanbase, the other Ghanaian artists who reside in the country have failed to grow their brands and worked on their personalities in order to garner some level of following.

“So do Ghanaian personalities also have such large, dedicated fanbases like we saw with the Elites yesterday? I mean apart from the likes of Shatta, Sark and Stonebuoy, who else? Is it that we don’t support our own as much or the personalities haven’t branded themselves well?” Berla Mundi asked.

Ghanaians have shared their views on why they do not fancy following most of the local artists. Check out their reactions below;



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