French Montana is back at it.
After dropping “Unforgettable” back in April, accompanied by Swae Lee on the hook, French has been putting on for the BX and trying to save the world.
“Unforgettable,” with its infectious two-stepping beat and the perfect combination of French and Swae, vaulted up the charts, becoming the highest-charting song in French’s career.
The Coke Boy CEO decided to shoot the video for “Unforgettable” in Kampala, Uganda after being inspired by a video of the Triplets Ghetto Kidsdancing.
French told Billboard about his decision to shoot the video in Kampala and the Triplets Ghetto Kids,
“WITH HAVING GONE THROUGH LIVING IN POVERTY AND BEING HAPPY WITH NOTHING, THEY CHANNEL THAT THROUGH THEIR DANCE MOVES AND THEIR ENERGY. THEM HAVING NO TVS AND JUST LEARNING HOW TO DANCE, IT JUST MAKES THEM HAVE THEIR OWN MOVES AND THEIR OWN SWAGGER.”
French also spoke about being influenced by his African roots and ability to relate to the kids in Uganda,
“I LISTEN TO A LOT OF AFRICAN MUSIC. I WAS ON THE COMPUTER GOING THROUGH IT, AND I RAN ACROSS THESE KIDS. I WAS A FAN AND I FELT LIKE I SAW ME IN THEM, ’CAUSE I GREW UP IN AFRICA WHEN I WAS THEIR AGE.”
The video, and subsequent ‘Unforgettable Dance Challenge,’ went viral. Everyone had to join in on the fun.
After his time in Uganda, French Montana decided to donate $100,000 to the Mama Hope Organization to go towards construction on the Suubi Health Center. His donation will also go towards funding local blood banks.
Although French is a certified BX legend, he spent the first 13 years of his life in the northwest African country of Morocco. He was able to recently visit his home country, show out for his wild fanbase there, and pay a visit to his late grandmother’s grave.
Not only will his new album Jungle Rules be the NYC soundtrack of the summer, but French Montana is truly a man of the people.