Apple just held its first product launch event of the year, where it announced a colourful new iMac and an updated iPad Pro with 5G and the M1 chip that’s also used in the company’s desktop computers.
Apple also announced an AirTag lost-device tracking gadget and a refreshed Apple TV 4K with a brand-new remote. Here are some of the highlights from the event, but scroll down to see more.
Apple said on Tuesday that it will release a new high-end iPads Pro that uses the company’s M1 chip, which is also used in its Mac computers. Previously, iPads used A-series chips, which are what powers the company’s iPhones. Apple says it is the most powerful tablet on the market.
It also includes an improved USB-C connector that will allow the iPad to connect to higher-resolution monitors and download images from a camera more quickly.
The 12.9-inch iPad Pro features an improved screen using an array of LEDs that is brighter and has better colour resolution than previous displays using a technology called Mini-LED.
The iPad Pro will also have a 12-megapixel front-facing camera with an ultrawide lens that can automatically pan to keep human subjects in the shot.
Some models will include 5G support, Apple said. The 11-inch model starts at $799 and the 12.9-inch model costs $1099. They will be available for pre-order on April 30 and will ship in late May. — Kif Leswing
Apple announces new iMac models that come in different colours
These iMacs are powered by Apple’s custom M1 silicon, not Intel processors. The computers have a new, thinner aluminium design, and they come in red, blue, purple, orange, yellow, silver, and green. The new thinner design looks a lot like a big iPad.
Apple says the volume of the computer has been reduced by 50%, resulting in a smaller computer that can fit on a desk more easily. It comes with a 24-inch built-in display and an improved camera that can record 1080p video in low light. Apple says the display runs at “4.5K” resolution.
It ships with a new magnetic power connector reminiscent of Apple’s previous MagSafe laptop chargers, and a slightly updated keyboard with an emoji key and a fingerprint sensor. Apple’s mouses and keyboard come in the same colours as the new iMacs.
The entry-level model costs $1299, and an upgraded version costs $1499. The new iMacs will go up for pre-order on April 30 and will ship in the second half of May, Apple said.
Apple’s first iMacs, released 20 years ago, also came in different colours.
The Apple TV finally has a brand new remote
Apple is finally rolling out a new, redesigned remote for the Apple TV. It’s made out of aluminium and has dedicated buttons for navigating menus, which should solve some of the headaches caused by the earlier remote. It’ll ship in the second half of May with the new Apple TV 4K, which costs $179 or $199 depending on the model.
— Jessica Bursztynsky
Apple updates Apple TV 4K box with a new processor
Apple announced that its Apple TV 4K box has been updated with a new processor, and it will be able to handle high frame rate HDR video which will result in display smoother, more colourful sports events.
It will also include a new feature that will use the iPhone’s camera to tune the TV’s picture quality.
It also comes with a completely redesigned remote made out of aluminium with physical buttons, instead of the old remote’s touchpad. It can also control your TV’s power. Instead of a touchpad, it has a wheel for controlling the display.
It starts at $179 for 32GB of storage. They go up for order on April 30 and will start shipping in the second half of May, Apple said. — Kif Leswing
Apple announces long-expected lost item tracker called AirTag
Apple announced AirTag, calling it an iPhone accessory, priced at $29 for one or $99 for four. It will be on store shelves on April 30.
It uses Apple technology called Find My, which uses a network of iPhones to find lost objects and was opened up to third-party accessories earlier this month. It’s using a technique Apple calls “precision finding” that it says is privacy-sensitive.
This product has been the source of some scrutiny from lawmakers who have heard that Apple is privileging its own lost item trackers over theirs using anticompetitive practices and access to the iPhone operating system. Find My opened to third-party accessory makers last month. — Kif Leswing
Apple introduces new iPhone 12 colour: Purple
It goes up for pre-order on Friday and will ship on April 30. — Kif Leswing