Awards are more valuable than money – CEO of 3Music Awards

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Sadiq Abdulai Abu who is the CEO of 3Music Awards says awards present more valuable rewards than money, ceteris paribus.

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He made this statement during an interview on Y97.9FM’s ‘Dryve of Your Lyfe’ show on Friday, April 9.

According to him, the connections musicians who won awards at the just ended 3Music Awards made with sponsors of the scheme is ‘invaluable’.

Sadiq said even though the winners of the event received nothing more than plaques, the reputational value it brought them is invaluable.

“Winners did not receive anything beyond plaques. It is the way that 3Music has always worked,” he said. “The experience and the stance of it as an industrial initiative and the reputational value that it brings: I mean after the event itself they’ve (artistes) worked with some of our sponsors and some of our sponsors have even taken some of the award winners from Ghana and that is invaluable.”

As a reminder, the 2021 3Music Awards that took place at the Accra International Conference Centre on the 27th of March, 2021 saw many Ghanaians impressed with the stage setup.


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