Beef is the new currency that everybody feeds on – M.anifest

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Ghanaian rapper, Manifest has said that most artists in the music industry feed on lyrical beef to stay relevant in the industry.

According to Manifest, this new trend has made a lot of artists cling to beef to gain more attention in the music space and also stay relevant.

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M.anifest has disclosed that some beef has its negative benefits while some also have its positive benefits. He stated that he has witnessed some artists who got involved in lyrical beef with their colleague’s artists just to promote their brand and musical career.

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“We’ve just inherited the world…people really recognized the financial benefit of attention. Attention is the new currency, it is a new drive that everybody feeds on and beef is the easiest way to get attention”, M.anifest disclosed.

In a conversation on BBC World News, M.anifest noted he only gets into beefs with only institutions and not with his colleagues; adding that it doesn’t only happen in the music industry but everywhere.

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“I have beefs with institutions (laughs)….that is life. It is a lot about different philosophical points of view, always going at each other whether it’s in literature, politics, religion etc”, he noted.

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