As it has always been the case, Vodafone Ghana Music Awards from the start, comes under heavy criticisms by entertainment pundits, music lovers and particularly fans of the various artistes who believe the award scheme didn’t favour them as they expected.
Thus, right from the release of the nominees to the main event, the ears of the VGMA Board never rest as the fans of the various artistes without excluding them continues to jab the organisers given the little opportunity.
Apparently, the VGMA Board has not been too pleased with the kind of insults and negative shots thrown at them over the years, therefore, they want to act on it this year.
In view of this, at the official launch of the 2017 VGMA, the spokesperson for the Board, Nii Ayite Hammond implored followers of the scheme to stop the insults targeted at members of the Board.
“We go through sleepless nights to do a good job, so, the insults to members of the Board ought to stop,” he said. He also went on to state, that to show how serious the VGMA organization and the Board are over the insults, they are projecting a campaign on social media with a hashtag to edify followers of the scheme.
The hashtag to help stop the insults this year, according to Nii Ayite is; #theinsultsmuststop (the insults must stop).