Award-winning singer, KiDi aka sugar daddy has bemoaned the archaic attitude of Ghanaians which does not allow artistes to make enough money from their creativity through streaming on digital platforms.
KiDi, whilst responding to the number of streams his hit song ‘enjoyment’ is getting so far from the major digital platforms, he told Amansan Krakye on Radio Central in Cape Coast, that
“My song enjoyment is getting a lot of streams internationally and also locally. You know our people in Ghana don’t often stream on the digital platforms to get our songs”
“Most people visit online blogging sites like ghanamotion.com and co to download it for free and even share the song with their colleagues. It doesn’t help us at all unlike buying the songs from the streaming sites where the money goes directly to the artiste.
“Most artistes make money through online streaming of songs and music videos, shows they perform and endorsement deals.
“All the same we are getting the streams and we encourage the fans to put money in the pockets of their artiste through streaming of our songs and videos on digital platforms not through free downloads”.
The showbiz industry is getting a lot of attention due to the huge revenue it generates through technological advancement which has faded certain outdated practices like selling of cassettes and CD’s.