The ban on celebrities endorsing alcoholic beverages by Food and Drugs Authority (FDA) has from all indications affected a lot of celebrities and one of such personalities is comic and TV presenter actor Kwame Dzokoto.
According to Kwame Dzokoto, who has advertised alcoholic beverages in the past and was the host of popular show, Edziban on TV3, the ban by the FDA has forced him out of media.
“I decided to leave the media since no one is speaking for us. Although I made a lot of money from advertising alcoholic beverages, I just decided to stop this media thing and try my hands at a different thing.
“If no one is fighting for us what’s the point in still being in the media,” he told Agyemang Prempeh on Power FM in a recent interview.
The failed politician further disclosed that he was currently studying law to deal with issues of this nature.
“Since no lawyer is interested in fighting for celebrities to endorse alcoholic beverages I am taking it upon myself to pursue law and deal with such issues.
“Who determines who a celebrity is? Would FDA say Maame Dokono (Grace Omaboe) or Mac Jordan Amartey should be charged for advertising alcoholic beverages when indeed those under 18 years might not even know them?
“I think the law must be tested, anyone just takes a decision and it is final. Trust me I will be contesting FDA on their decision,” he bemoaned.
Kwame Dzokoto couldn’t fathom why young people were allowed to get involved in betting but celebrities cannot advertise alcoholic drinks.
“We have a lot of betting companies in Ghana and our children are going wayward but authorities will not see this and will rather ban celebrities from endorsing alcoholic beverages,” he stated.
Kwame Dzokoto is not the first person to complain about the “unfair” treatment by the FDA as songstress Wendy Shay lamented bitterly on how she lost a huge deal as a result of the ban.
Let’s see how his decision to become a lawyer plays through.