M&Ms has announced the “indefinite pause” of its popular Spokescandies after suffering a series of backlashes.
The backlash from people comes after the Mars Inc-owned chocolate brand decided to make some changes in their famous characters.
M&Ms changed M&M mascot ‘from Brown’ and was handed some lower thicker-heeled pumps and ‘Green’. And also gave it high-heeled stiletto boots for “cool, laid-back sneakers” – which created a bizarre debate online.
Some were infuriated by the brand’s decision to make their fictional chocolate candy people “less sexy”. There were even debates around the “Marilyn Monroe of the chocolate world” being slut-shamed, and people demanding she got her heels back.
In a statement at the time, the company added: “These include a commitment to gender-balanced leadership teams, running an independent annual diversity audit of its advertising (run by the Geena Davis Institute on Gender in the Media) and its role as vice chair of the Unstereotype Alliance, part of UN Women, amongst others.”
One person, who didn’t take the news too well was Fox’s Tucker Carlson.
Speaking on his show last year, the 53-year-old said: “Bet you didn’t think M&Ms were pushing intolerance, but they were, they’ve been changed. You’re seeing those changes on the screen. The green M&M, you will notice, is no longer wearing sexy boots. Now she’s wearing sensible sneakers. Why the change? Well according to M&M’s, ‘We all win when we see more women in leading roles.'”
He continued: “The other big change is that the brown M&M has ‘transitioned from high stilettos to lower block heels,’ also less sexy. That’s progress. M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you are totally turned off, we’ve achieved equity. They’ve won.”