Nigerian singer, Tiwa Savage scandal has led to several reactions from many celebrities and people after the tape hit the internet.
A PR expert identified as Isaac Mayowa has emphasized that the scandal made by Tiwa Savage will cause her a lot including her endorsements deals.
He indicated that there are several scandals in the industry including infidelities and domestic violence but Tiwa Savage might use years to correct her damages.
Celebrities and other people have thrown their support behind Tiwa Savage while others have condemned her saying young people look up to her hence should have done better.
Commenting on the scandal she wrote, “The industry is filled with several scandals; from domestic violence to rumored infidelity or rumored extra-marital affairs, but when a tape of an artist is released, it is a huge blow.
It takes months, sometimes years to correct the damage such clip can cause. tape damage control is a herculean task. Most endorsement deals come with moral clauses that give the company the right to exit the contract if a celebrity lands in trouble, as such could tarnish their reputation.”