President Akufo-Addo has become the most followed Ghanaians politician on social media after surpassing arch-rival Former President Mahama.
Akufo-Addo after becoming the president has seen his numbers across major social media platforms increase astronomically. Despite the supposed dislike for his administration, it appears many Ghanaians prefer him as a better option to follow to Mahama.
Mahama, as an opposition leader would be very pleased, should his numbers across social media platforms increase in leaps and bounds. That will give him a precursor look into his electoral fortunes in 2024. However, it is obvious President Akufo-Addo is leading him on that front.
President Akufo-Addo before becoming president had minimal numbers on social media. In fact, then, John Mahama was the most followed Ghanaian politician across major social media platforms. However, after taking over as the political leader of Ghana, his numbers have seen a rise.
Well, the minimal decline in Mahama’s numbers could be blamed on his absence…as you know “out of sight, out of mind.” In the leadup to the 2020 election, Mahama’s Instagram page grew marginally but right after the elections, his numbers dropped drastically.
On the other hand, Akufo-Addo’s huge numbers could be premised on his popularity across the continent and the world. His position as the Chairman of the Economic Community of West African States (ECOWAS) has contributed largely to the increase in his numbers on social media. Also, incumbency advantage also is a considerable reason for the increase in the President’s numbers and followers across major social media platforms.
The rivalry between President Akufo-Addo and Mahama goes beyond partisan politics and the ultimate objective to get into the corridors of power. Social media has contributed immensely to their rise and fall. Thus, it is very important to note that the number of followers one has across social media plays a huge role in their political success or otherwise.
Currently, Akufo-Addo leads Mahama in terms of the number of followers on all the three major social media platforms: Facebook, Instagram and Twitter;making him the most followed politician in Ghana in 2021.
Breakdown of Social Media Numbers of Akufo-Addo and Mahama.
|Nana Akufo-Addo||John Mahama|
|2.1 Million Followers||1.4 million followers|
|1.4 Million Followers||204 Thousand Followers|
|2 Million followers||1.9 Million|
Total: In 2021, President Akufo-Addo has over 5.5 million followers across three major social media platforms while John Maham has a total of over 3.5 million followers. Therefore, Nana Akufo-Addo has 1.9 million followers more than John Mahama making him the most followed Ghanaians politician in 2021.