Ghanaian rapper has secured a new publishing deal with Sony Music Publishing UK the American music publisher, part of the Sony Music Group owned by Sony Entertainment.
This piece of the announcement was contained a tweet, Sony Music Publishing shared with the caption:
We are beyond excited to welcome @sarkodie to the SMP family! Great things to come
— Sony Music Publishing | UK (@SonyMusicPubUK) August 2, 2021
Sony Music Publishing was formed as Sony/ATV in 1995 with the merger of the original incarnation of Sony Music Publishing and ATV Music, which was owned by entertainer Michael Jackson.
Already, Sarkodie has a partnership deal with CEEK VR – Virtual Reality and an online streaming platform that markets his songs.
— Sarkodie (@sarkodie) August 2, 2021
Sarkodie joining Sony Music is a big win for the rapper since notable artists that have been signed onto the same platform include: Davido, Zayn Malik, R Kelly, Alicia Keys, DJ Khaled, Beyonce, ASAP Rocky, Shakira etc.
The new deal clearly explains how and why Sarkodie featured UK rapper Giggs on his “: No Pressure:” album and the numerous projects he has in the pipeline with top global artistes.